Established in the early 1980s and launched in 1989, the Lexus marque soon became associated with quality, luxury and superior customer satisfaction. The brand reputation grew quickly until, barely a dozen years after its founding, Lexus became America's best-selling line of luxury motor vehicles.
Although Lexus is known for luxury and reliability, performance has always been integral to the design of their cars, best exemplified by their success in the world of motorsports racing. Lexus uses modified production cars in a number of racing series (JGTC, Rolex 24 Hours of Daytona, Motorola Cup, Grand-Am Cup), along with time trial competitions at the Nürburgring to test themselves by competing with established performance car manufacturers. By racing cars such as the SC430, GS450h, GS400, IS350, and IS300 (aka Toyota Altezza) in the most extreme race conditions, Lexus was able to transform their motorsport experience into reliable street performance in their current line of cars, under the F-Sport package, while launching their own performance-oriented line under the F, or Flagship/Fuji Speedway, marque, featuring the IS F and the LFA.
Lexus belongs to the global Toyota family, whose members together constitute the world's third-leading automaker, with manufacturing factories in Japan (Tahara, Kyushu, Motomachi, Araco) and Canda (Cambridge). Despite where the cars are built, one thing remains constant: The idea that every step of the production process should reflect the Pursuit of Perfection.