The ethos of Aston Martin, passion, goes right back to 1914 and the very beginnings of the company. Founders, Lionel Martin and Robert Bamford, believed that a sports car should have a distinctive and individual character. They felt it should be built to the highest standards and be exhilarating to drive and own – many things have changed over the ensuing ninety plus years, but those goals are still very relevant to us today.
Aston Martin’s rich and evocative history is brought to life by a succession of outstanding sports cars, but is ultimately driven by a process of constant reinvention. At Aston Martin, uniqueness is not a status, but a dynamic process. It embraces the tension between creativity and manufacturing discipline; between technical vision and creative enthusiasm – inspirational opposites. This harmony of apparent contradictions forms the unique personality of the marque, shaped through the ideas and vision of its designers and engineers who are united by a common goal and a common spirit. This spirit is to build the most prestigious sports cars, as such was born the DB5 (featured in many James Bond films as his personal car), the DB9, Vanquish, DBS, Rapide, and One-77 (winning several international design awards including the Concorso d'Eleganza Design Award, The Chicago Athenauem's GOOD DESIGN award, and UK magazine Auto Express' Best Design award voted by readers), along with their motorsport and motorsport derived cars, including the AMR-One LMP1, DBR9, DBRS9, V8 Vantange N400, and V12 Vantage RS.
History with no future is just history. History with a future represents heritage. Today, Aston Martin embraces culture, tradition and craftsmanship with cutting edge high technology to combine its three most important elements: Power, Beauty and Soul. To quote Aston Martin CEO, Dr Ulrich Bez, "Aston Martins are truly special – they always have been and always will be."