The first Land Rover made its debut in 1948. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability. In fact, six decades on it is estimated that two-thirds of all these incredible vehicles are still at work – many of them in some of the most extreme conditions and inhospitable places on earth.
The original 1948 Land Rover was ingeniously designed and engineered for extreme capability and strength. With extremely robust construction and characteristics such as short front and rear overhangs, it drove off the production line ready to take on some of the world’s toughest terrain. Today these qualities are as significant a part of what makes a Land Rover vehicle unique as they were 60 years ago.
In keeping with the forward-thinking philosophy that founded Land Rover, a radical, entirely new product was introduced in 1970 and created its very own vehicle category. This overnight sensation was the original Range Rover. It had all the capability of a Land Rover with the comfort and performance of an on-road car. This culture of innovation has developed ever since with both Land Rover and Range Rover vehicles: new models, more refinement, more innovative technology, more efficiency and fewer emissions.
Land Rover will remain at the forefront of advanced design – the new small Range Rover is a testament to the vision that takes the company forward and keeps it at the cutting edge of technology and engineering.